News
12 Feb 2024
Trilantic Europe bolsters team and announces successful fund close
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
29 Jan 2024
Trilantic Europe acquires stake in AEROCOMPACT Group
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
9 Nov 2023
Kantar Public rebrands globally to become Verian
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
24 Jul 2023
Trilantic Europe announces the sale of Dietopack to DENTRESSANGLE Capital
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
6 Jul 2023
PPMI joins Kantar Public
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
30 May 2023
Trilantic Europe today announces that Javier Olascoaga has been appointed Managing Partner
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
17 May 2023
Deutsche Bahn confirms Talgo the largest single order of its history
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
10 May 2023
Talgo chosen ‘Company of the Year 2023’ by the Spanish Chambers of Commerce
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
4 Jan 2023
Trilantic Europe and PRETTL Produktions Holding announce agreement to sell PRETTL SWH Group to FIT Hon Teng Limited
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
21 Sep 2022
YMU expands into gaming and sports marketing as digital sports MGMT joins the group
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
1 Aug 2022
Marex to acquire ED&F Man Capital Markets
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
25 Jul 2022
Trilantic Europe invests in Passione Unghie to accelerate the company’s growth strategy
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
10 May 2022
Kantar announces agreement for sale of Kantar Public business to Trilantic Europe
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
26 Apr 2022
Trilantic Europe-backed Alete Bikes acquires Cicli Esperia
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
20 Apr 2022
Commodity broker Marex reported record 2021 results in volatile markets
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
7 Feb 2022
Trilantic Europe’s International Cable wins Euskaltel litigation
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
3 Feb 2022
Talgo is finalising the development of its hydrogen train Talgo Vittal-One
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
1 Dec 2021
Trilantic Europe invests in Grupo Gransolar
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
22 Nov 2021
Trilantic Europe invests in Denver Bikes
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
26 Jul 2021
Trilantic Europe invests in Smile Eyes Group
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
19 Jul 2021
Repsol and Talgo to jointly develop a renewable hydrogen-powered train
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
23 Jun 2020
Trilantic Europe supports add-on acquisitions to bolster its healthcare portfolio in Italy and Germany
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
9 Apr 2020
Trilantic Europe portfolio companies are actively providing resources and know-how as well as making in-kind philanthropic contributions to support health authorities in their fight against COVID-19
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
23 Oct 2019
Trilantic Europe fully exits its successful investment in Gamenet
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
4 Sep 2019
Trilantic Europe supports two bolt-on acquisitions for Oberberg
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
30 Jul 2019
Trilantic Europe partially monetises its investment in Gamenet
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
21 Nov 2018
Talgo awarded 2018 Internationalization Award
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
28 Sep 2018
YM&U joins forces with Trilantic Europe following rebrand
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
24 Jul 2018
Gamenet Group signed the agreement for the acquisition of 100% of GoldBet
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
15 Dec 2017
Trilantic Europe invests in the Oberberg Group
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
6 Dec 2017
Gamenet Group completed the listing on Borsa Italiana
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
4 Dec 2017
Elisabetta Franchi purchases 25% of Betty Blue S.p.A. from Trilantic Europe
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
2 Nov 2017
Talgo shortlisted for HS2 rolling stock procurement
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
1 Jun 2017
Trilantic Europe invests in leading bioethanol business in Spain and France
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
7 Apr 2017
Trilantic Europe becomes a shareholder in Pacha Group
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
28 Nov 2016
Talgo wins the most important high-speed tender in Europe with its new Avril, the most advanced high-speed train
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
24 Feb 2016
Trilantic Europe Invests In Maugeri, Leading Italian Non-Acute Private Hospital Operator
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
13 Oct 2015
Trilantic Europe completes acquisition of 90% stake in leading Italian pharmaceuticals producer Doppel Farmaceutici
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
1 Jul 2015
IPO of Trilantic Europe IV’s portfolio companies, Talgo and Euskaltel
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
26 Mar 2015
Prettl and Trilantic Europe announce a partnership agreement
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
14 Jan 2015
Trilantic Capital Partners has realised its investment in Clarion Events
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
17 Oct 2013
Trilantic acquires stake in Elisabetta Franchi
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
16 Sep 2013
Gamenet successfully issues €200mn in its debut bond offering
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
26 Jun 2013
Spain's Talgo Awarded €482 million Contract In Kazakhstan
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
20 Nov 2012
Trilantic Europe exits Istanbul Doors Group, owner of the leading restaurants in Istanbul and Tom Aiken’s restaurants in London
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
14 May 2012
Marex Spectron to acquire Schneider Trading Associates Pro-Trader Division
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
12 Dec 2011
Talgo manufacturing facility opens in Kazakhstan
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
26 Oct 2011
Talgo awarded the High-Speed Mecca-Medina mega-contract
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
12 Apr 2011
Michel Léonard joins Trilantic Capital Partners as operating partner
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
24 Mar 2011
The Istanbul Doors Restaurant Group Acquires the Restaurant Business of Michelin-Starred Chef Tom Aikens
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
22 Mar 2011
Marex Group Reaches Agreement to Acquire Spectron Group
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
14 Feb 2011
Appointment of John Danilovich to Trilantic European Advisory Council
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
17 Jan 2011
Refresco Group Announces its Intention to Acquire Spumador
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
14 Jan 2011
Trilantic Capital Partners commits up to €50 million in LeYa
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
7 Jan 2011
Trilantic Capital Partners to Invest €53 million in Gamenet
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
11 Nov 2010
Talgo is awarded the contract to renew and expand the intercity passenger train coaches of the national railway company of Kazakhstan
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
28 Jul 2010
Thai Union Frozen Products Board of Directors Approves Acquisition of MW Brands from Trilantic Capital Partners
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
10 Feb 2010
Trilantic Capital Partners has Successfully Realized its Ownership Stake in Industria de Turbo Propulsores S.A.
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
24 Sep 2009
Talgo: Spanish Minister of Transportation to Support Talgo in its Internationalization
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
17 Jul 2009
Talgo: Governor Doyle Announces Agreement with Talgo to Bring New Trains, Assembly and Maintenance Facilities to Wisconsin
Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
9 Apr 2009
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Digital Sports Mgmt represents leading brands such as Warner Bros and Xbox, and influencers such as Danny Aarons, ShaunaGames and AJ3
YMU today announce the integration of leading sports marketing, gaming, and entertainment agency, Digital Sports Mgmt (DSM), into their global YMU Sports division.
This exciting expansion sees YMU gain a majority stake in DSM and marks the group’s first move into the world of gaming and sports marketing. The merger comes at a time of growth for YMU as they further develop their sports offering and continue to establish their reputation as one of the most innovative, progressive, and forward-thinking talent management companies in the world.
Launched in 2016 by founders Rob Wadsworth and Tom Henderson, DSM is at the forefront of the sports marketing, entertainment, and gaming industry. Trusted by leading brand clients such as EA Sports, Sorare, Avery Dennison and Warner Bros, they also represent some of the world’s best gaming talent, including Danny Aarons, ShaunaGames, and AJ3.
Working collaboratively, DSM will leverage YMU’s extensive global footprint, talent management expertise and elite brand clients to break new ground in the ever-growing sports and gaming industry. This will see DSM’s gaming and esports talent benefit from the support of YMU’s unrivalled global management services.
The merger will also allow YMU Sports to expand its service offering to include esports consultancy, sports marketing, sponsorship brokerage, licensing, and live production. Further enhancing the expertise and support that can be provided to current and future clients.
Tom Henderson and Rob Wadsworth, Co-Founders and Directors, DSM, said: “YMU and Digital Sport Mgmt’s partnership strengthens our position at the crossroads where sport, gaming, technology, and entertainment meet and interact. Our collective expertise will enrich the services we provide our talent and brand clients and will allow us both to scale into new markets. YMU is the perfect partner to expedite our business plan globally and in turn extend the YMU Group’s premium services into the future.”
Mary Bekhait, Group CEO, YMU said: "We are thrilled to join forces with Digital Sports Mgmt and diversify our Sports division into gaming and esports, marketing activation, and sponsorship. In Rob and Tom, we have found two phenomenal, industry-leading executives and I’ve been incredibly impressed with what they have built with Digital Sports Mgmt. Entering into gaming and esports has been one of YMU’s key strategic objectives and with the acquisition of DSM I am pleased to be able to offer further, exceptional expertise and bespoke knowledge to our current and future global sports clients.”
About YMU Group
YMU is a global talent management company for elite clients in sport, music, entertainment, art, literary, social, and business management, existing to discover and amplify new voices. They represent leading athletes, artists, actors, social creators, producers, TV personalities and experts across multiple offices worldwide including Steve Aoki, The Rolling Stones, Nick Cave, Pentatonix, Amelia Dimoldenberg, Francis Bourgeois, Graham Norton, and Tyler Adams, among others.
The YMU Sports division represents athletes in football and rugby with players in English, European, North and South American leagues in football and within all major Rugby Union playing territories across the globe.
About Digital Sports Mgmt
Digital Sports Mgmt connects brands to world sport through gaming, influencer marketing, sports sponsorship services, activation and live production. Founded by Rob Wadsworth and Tom Henderson in 2016, the founder’s experience is deeply rooted in the video games and digital space, having both worked on the biggest sports video game in the world, FIFA, for a combined 20 years, spearheading the games’ licensing and sponsorship activation within global football.
Now working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, DSM have fused together a unique agency at the crossroads of sports, digital, gaming and technology.
Brand partners include: Avery Dennison, Sorare, Xbox, Warner Bros (Ted Lasso), EA Sports, The FA, and BenQ.
Talent represented includes: ChuBoi, Danny Aarons, AJ3, ShaunaGames, ReevHD, ZwebackHD, Brandon Smith and Richard Buckley.
Contact
Trilantic Europe
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